Data Collection and Personal Information Disclosure

Equityplex collects specific categories of information necessary to provide our modular “Pay-As-You-Grow” services, including identifiers such as your name, business email (contact@equityplex.site), and physical business address. We also collect commercial information regarding the specific modules you subscribe to, such as inventory logs, financial records, and payroll data, which are processed solely to facilitate the automation of your business workflows. Under California law, we must disclose that this information is collected directly from you when you register for an account or interact with our plug-and-play dashboard. We utilize standard cookies and tracking technologies to maintain your session security and to analyze platform performance to ensure a seamless user experience.

Purpose of Processing and Business Necessity

The primary purpose for processing your data is to deliver the functional requirements of the ERP modules you have activated, such as real-time warehouse tracking or automated tax compliance. We use your information to manage your subscription, process payments through secure third-party gateways, and provide technical support for your custom business environment. Additionally, data collected through our platform helps us refine our internal algorithms and prepare for the integration of our upcoming AI Business Intelligence tool. Equityplex does not sell your personal or business data to third parties for marketing purposes; any data sharing is limited to service providers who assist in our operational delivery and are contractually bound to maintain your confidentiality.

Your California Privacy Rights and Control

As a California resident or a business operating within the state, you have the right to request access to the specific pieces of personal information Equityplex has collected about you over the past 12 months. You have the right to request the deletion of your data, subject to certain legal exceptions such as the need to complete a transaction, detect security incidents, or comply with legal obligations. Furthermore, you have the right to opt-out of the “sale” of your personal information, though Equityplex maintains a policy of not selling user data. You may exercise these rights without fear of discrimination, meaning we will not deny you service or change your pricing based on your decision to exercise your privacy rights.

Data Retention and Security Infrastructure

Equityplex employs industry-standard security measures, including end-to-end encryption and secure cloud hosting, to protect your data from unauthorized access, alteration, or destruction. We retain your information for as long as your account is active or as needed to provide you with our modular services. If you choose to deactivate a specific module or cancel your entire subscription, we may retain certain data for a reasonable period to comply with legal, tax, and accounting requirements. Our goal is to ensure that while your “Pay-As-You-Grow” experience is flexible, your data remains persistent and protected throughout the lifecycle of your business growth.

International Data Transfers and Third-Party Links

While Equityplex is governed by California law, our cloud infrastructure may involve the transfer of data across various geographical regions to ensure high availability and redundancy. By using our services, you consent to the transfer of your information to servers located outside of your immediate jurisdiction. Our website and ERP platform may also contain links to third-party websites or integrated services (such as payment processors or supplier portals). Please be aware that Equityplex is not responsible for the privacy practices of such other sites; we encourage our users to be aware when they leave our site and to read the privacy statements of every website that collects personally identifiable information.

Updates to This Policy and Contact Information

Equityplex reserves the right to amend this Privacy Policy at any time to reflect changes in our modular offerings, legal requirements, or data processing practices. When updates are made, we will revise the “Effective Date” at the top of the policy and, if the changes are significant, we will provide a more prominent notice via your dashboard or email. We encourage you to review this policy periodically to stay informed about how we are protecting your information. For any questions, requests to exercise your privacy rights, or concerns regarding your data, please contact our privacy team directly at contact@equityplex.site.